Selected Ad works
Mayoral
Intimina
Balay
Domino’s Pizza
Orchard Thieves
Illustration
Digital
Mural
Design
Book design
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Mayoral is a Spanish children's fashion brand that, on the occasion of its 50th anniversary, commissioned us to create a memorable commercial. After a lot of brainstorming, we ultimately decided to pay homage to the original ad that introduced the brand to the market, while incorporating contemporary elements. And if there was one thing that kids loved to do these days in order to get along with each other it would be TikToks...
INTIMINA is a Swedish brand that, since 2009, has been offering the first and only range of products dedicated exclusively to taking care of all aspects of women's sexual health. With their new product, “KeggelSmart2”, we were requested to come up with a creative campaign with the aim to introduce this new product to the world and, therefore, raise awareness about strengthening the pelvic floor in order to avoid urinary incontinence among other problems.
Needless to say, if there was someone in Spain who eventually brought to light the issue of women facing urinary incontinence, it would be Concha Velasco with the brand Indasec. The advertisement was a milestone in the 2000s and is still remembered today. What neither Concha nor many other women knew, was that this problem can actually be resolved by strengthening our pelvic floor.
This is how the creative idea “PONLO FUERTE” (strenght it) for the Intimina brand was born, with are own Concha, another real Concha Velasco, endorsing their new product, KegelSmart 2.
Balay desired a new campaign that would boost their brand as a leader in the market in terms of quality, transparency, and technical service. The challenge of achieving all these requirements was not small, on top of that, coming up with a catchy concept that people would remember and identify.
That's how 'I Have a Friend at Balay' was born, an all encompassing campaign wherein the company's own employees, along with their real friends, take center stage in the campaign. Because, in the end, if you trust someone, they are a friend, and that's the ultimate goal, for people to see Balay as a trustworthy brand.
Introducing the new product from Domino's Pizza: “Chedapeño roll”... And we all know what happens when we get creative with names, people don't get it. What was the challenge? To make the audience understand, with a touch of humor, that this roll is spicy because of the jalapeño, but not too much thanks to the cheddar cheese. That's how some funny films were born, where the jalapeño and cheddar...
Well, better check it out!
Ladrón de Manzanas (Heineken) launched a new special edition bottle for Christmas. It comes in a much larger vessel , similar to champagne bottles or sparkling beverages typically used for toasts. However, if there's one advantage to Ladrón de Manzanas, it's that you can enjoy it at any time. This is the origin of the tagline 'toast to what no one else toasts to.' It is a creative concept that ranges from serious toasts to absurd toasts, such as these: