Branding

2022 / 2023

Some branding work I have created for two companies, as a freelancer, the Neurodevelopment and Psychology Center "Los Ángeles" and the “Kendai hair salon”.

The Neurodevelopment Center wanted something simple that represented the world of psychology and speech therapy, and how both disciplines sometimes work together in order to achieve a better diagnosis for the patient. After several proposals, this was the design chosen by the client.

Kendai Hair Salon hired me to design their logo. Unlike traditional hair salons, they wanted a more elegant and sober design that avoided the typical images of scissors or razors that are used as a visual resource for this type of establishment. Thus, little by little we headed towards a more minimalist design.